Roza

Packaging and identity design

ROZA draws on traditional beauty rituals to create a skincare gift set with a vintage aesthetic. Its book-shaped packaging holds three daily essentials, reflecting beauty knowledge passed down through generations.

I developed the brand concept, logo, typography, packaging and illustrations.

ROZA — packaging design and illustrations

The ROZA logotype taked inspiration from old Bulgarien script, blending tradition with medernity and reflecting the brand‘s deep cultural roots.

Each product features a hand-drawn rose in a different stage of blooming, visually guiding the user through the correct order of use. A stylized rose in full bloom appears on the back of the packaging, symbolizing the completed ritual and acting as a subtle brand signature.

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