Flora
Brand identity
Flora is Bulgaria’s national flower exhibition, held annually in the Sea Garden of Burgas. More than just an event, it’s a living celebration of growth, renewal, and the quiet power of the natural world. This visual identity captures that spirit, transforming organic beauty into a timeless visual language.
The “Flora” typeface is original and custom-designed specifically for the logo of the National Flower Exhibition. Its elegant, organic forms are inspired by the shape of leaves - a motif that echoes throughout the visual identity, not only in the logоtype but also in the graphic symbol.
